In this week’s episode of The Career Woman’s Secret Playbook Podcast, we had the pleasure of hosting two remarkable entrepreneurs, Devon and Kristin McCrossin, from Boomtown Internet Group. These sisters defied stereotypes about family businesses and female-founded companies in the digital marketing industry by transforming their family business into a thriving, full-service digital marketing and advertising agency.
1. The Journey to Entrepreneurial Success
Devon and Kristin took on the family business and, within four years, doubled its size while enhancing their personal and professional bond. Their experience underscores the importance of shared values, open communication, and complementary skills when working with family. Kristin’s background in graphic design and Devon’s expertise in marketing have created a unique synergy that fuels Boomtown’s growth.
2. Challenges of Being a Female-Founded Business in Digital Marketing
As women in a competitive and fast-paced industry, the McCrossin sisters have encountered distinct challenges. They shared how the industry’s predominantly male landscape often overlooks female entrepreneurs, which has motivated them to build credibility through results-driven strategies and excellent client relationships. Their advice to women aspiring to join digital marketing? Cultivate resilience, build a strong portfolio, and consistently provide value.
3. Tips for Aspiring Entrepreneurs
For those considering entrepreneurship, especially within a family business, Devon and Kristin emphasize the importance of defining roles clearly and maintaining open, constructive communication. They recommend building a strong support network and leaning on mentorship for guidance.
4. The Future of Boomtown Internet Group
The McCrossin sisters are excited about Boomtown’s future and are continually expanding their offerings to adapt to industry changes. They’re focused on using data-driven strategies to meet client needs while staying agile in a rapidly evolving field.
Devon and Kristin’s journey is a testament to the power of family, resilience, and entrepreneurship. Their story provides valuable lessons for anyone looking to succeed in business, particularly in the ever-competitive digital marketing space.
If you liked this post and want to go on the ShopTalk journey with us, head over to the Career Woman's Secret Playbook Podcast!
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